Introduction

In a competitive market like the Daytona area—home to popular tourist destinations and a bustling restaurant scene—standing out as a local eatery can be tough, especially when third-party delivery platforms take a big bite out of your profits. If you’re a restaurant owner looking to increase sales without sacrificing revenue to commissions, there’s a powerful solution you may not have tapped into yet: Programmatic Connected TV (CTV) advertising.

This targeted, data-driven approach allows restaurants to reach ideal customers—locals and tourists alike—right where they live: on their favorite streaming platforms. In this post, we’ll break down how CTV advertising works, why it’s effective, and how Daytona area restaurants can use it to drive direct delivery orders and reclaim control of their margins.

Trigger Delivery Orders Without Losing to Third-Party Apps

Most restaurant owners are stuck in a love-hate relationship with third-party delivery platforms. While they bring visibility, they also charge commissions that can eat 20–30% of each order.

With programmatic CTV, you can flip the script.

Here’s how:

• Direct-to-Order CTA: Use your CTV ads to feature QR codes or memorable URLs that take viewers straight to your delivery app of choice or all of them..if you prefer!
• Geo-Targeting for Intent: Want to reach people near Daytona Beach or the Speedway looking for “pizza near me” or “best seafood delivery”? You can.
• Trigger App Launch: While CTV ads can’t force open DoorDash or Uber Eats, they can nudge users with QR codes and Better Days hosted landing pages with your restaurant brand and direct links to trigger whichever platforms you desire.

This type of ad placement doesn’t just build awareness. It guides behavior at the moment of hunger, whether that means launching a delivery app or placing an order through your own website. Contact Us to learn more.