Understanding Ad Responsiveness Across Streaming TV Platforms
Better Days Agency gives small to mid-sized businesses a real advantage in today’s streaming TV landscape—across platforms like Amazon DSP, Roku, Paramount, and beyond—where ad responsiveness is everything. It’s no longer just about getting your ad placed; it’s about how your creative performs, adapts, and connects in real time with evolving audience behavior.
With the rise of generative AI, many providers push “quick-start” creative—free spots, auto-generated videos, or templated ads that look polished but lack substance. These often result in generic messaging, weak engagement, and ultimately poor performance across programmatic environments where viewer attention is earned, not assumed. Audiences recognize when something feels automated—and they tune out just as quickly.
At Better Days, we focus on responsive creative built for performance. That means developing messaging that aligns with platform-level data signals—completion rates, engagement patterns, audience segments—while keeping the creative grounded in human insight and real brand voice. We don’t rely on AI to “think” for your brand; we use it to measure, optimize, and inform smarter decisions.
In streaming and programmatic TV, placement and pricing are only part of the equation. The real differentiator is how well your creative responds—how it holds attention, drives action, and evolves with the data. That’s where strategy meets execution—and where Better Days delivers.
PLAN
Number
minutes
Price
Price for 1 minute
EXHIBITION
$95 /month
- 4 original campaign ads (One production quarterly)
- 4 Voice Overs
- Licensed Footage
- Licensed Music/SFX
- 1 Custom Animated Logo Reveal (annually)
- 6 ad adaptations using \"lower thirds\" and \"call to action\" modifications (i.e. update phone numbers, QR codes, landing page links, etc)
- Discount on Social Video Assets
QUALIFIER
$185 /month
- 6 original campaign ads (Bi-monthly Production)
- 6 Voice Overs
- 1 Custom Animated Logo Reveal (annually)
- 10 ad adaptations using \"lower thirds\" and \"call to action\" modifications (i.e. update phone numbers, QR codes, landing page links, etc)
- 2 ad adaptations using updated footage & music (either licensed or customer provided production ready RAW format video, product images, etc.)
- Early Priority for Live Sporting Events*
- 6 Social videos at 720 DPI 16:9 (landscape) aspect ratio
POLE POSITION
$350/month
- 12 original campaign ads (best for monthly use, A/B testing, \"sweeps\" and weekly sporting events)
- 12 Voice Overs
- 4 Voice Over Modifications (assigned to various ads for A/B testing, and re-purposing.
- Priority for Live Sporting Events*
- Priority for Series/Season Premieres & Movie Releases*
- 2 Custom Animated Logo Reveal (annually)
- 18 ad adaptations using \"lower thirds\" and \"call to action\" modifications (i.e. update phone numbers, QR codes, landing page links, etc)
- 5 ad adaptations using updated footage & music (either licensed or customer provided production ready RAW format video, product images, etc.)
- 12 Social videos at 720 DPI 16:9 (landscape) aspect ratio
- 50% Discount on other (campaign related) video assets for social and other channels.
LEADERBOARD
$790 /month
Everything from Pole Position +
- 5% monthly ad rebate for linear TV placement (local news, major network live TV and streaming counterparts, etc) *Contact to learn more.
- Priority for Amazon Prime Originals, Movies, and Partner Distributions
- Exclusive for Live Sporting Events* (in your industry)
- Exclusive for Series/Season Premieres & Movie Releases* (in your industry)
- Complimentary campaign assets for social and other channels.
- Dedicated Digital Ad and Marketing Intelligence Strategy, Reporting, Consultation, and Placement.
- 60% Off Voiceover and Scripts for all of your other needs!
All pricing packages include:
- FREE Integration into your Google Analytics, Website, and CRM for performance measuring.
- Strategic Ad Planning and Targeting
- Ad Performance Reporting
- Premium CTV Channel Placement
- Native Ad Asset H.264 HD (1920X1080)
EXHIBITION:
Min. $50/day ad spend recommended (Average CPM ranges from $30-50* [per 1000 impressions]. *(CPM is an approximation and depends on variable within the areas delivered, households, etc). Minimum campaign run is 14 days.
QUALIFIER:
Min. $80/day ad spend recommended (Average CPM ranges from $20-35* [per 1000 impressions]. *(CPM is an approximation and depends on variables within the areas delivered, households, etc). Minimum campaign run is 14 days.
* Early Priority for Live Sports allows you to be updated on upcoming Live Sports Events, media bids, etc. Pricing is subject to each individual campaign and is outside the scope of the $80/day minimum ad spend commitment.
POLE POSITION:
Min. $80/day ad spend recommended (Average CPM ranges from $20-35* [per 1000 impressions]. *(CPM is an approximation and depends on variables within the areas delivered, households, etc). Minimum campaign run is 21 days.
* Priority for Live Sports, SWEEPS, Network Series/Seasons Premieres, & Movies gives you access to packages and placement ahead of other clients outside of this and the “pole position” tier. Pricing is subject to each individual campaign and is outside the scope of the $80/day minimum ad spend commitment.
LEADERBOARD:
Min. $100/day ad spend recommended (Average CPM ranges from $20-35* [per 1000 impressions]. *(CPM is an approximation and depends on variables within
the areas delivered, households, etc). Minimum campaign run is 21 days.
