Better Days Agency is driven by a different philosophy than many traditional NIL service models. We do not rely on percentage-based commissions tied to individual deals, we operate through a transparent, published flat-fee and scalable service structure designed to support both institutions and student-athletes. This approach removes incentives tied to short-term transactions and instead focuses on long-term brand value, eligibility protection, and responsible NIL growth.
Jon Forbis (dba Better Days Agency) is a licensed Athlete Agent with the State of Florida (with a scalable model to meet the demand of other states and markets). What that means for you is Better Days Agency is held to the highest degree of accountability, governing law, and regulatory through the NCAA and your institution…all the while leaving you with longer term equitable value of your NIL deals and partnerships…from cradle to cradle! BDA stays for as long as needed…not because you are beholden by transactional value!
In other words…you only pay for services you need…not a percentage of NIL revenue that comes from your hard work, spirit, dedication, and dreams!
Our work combines NIL strategy, compliance guidance, contract scope advisory, and professional creative execution through an in-house studio capable of producing agency-level advertising, digital content, and brand campaigns. With experience supporting Fortune 500 communications, media strategy, and emerging digital platforms, Better Days Agency helps student-athletes and universities develop meaningful partnerships while maintaining alignment with NCAA guidance, state regulations, and institutional policies.
By prioritizing transparency, compliance, and long-term brand equity over commission-driven deal flow, Better Days Agency functions as a strategic partner and creative force multiplier—helping institutions build responsible NIL ecosystems while allowing student-athletes to retain the full value of their opportunities.
Because of the vast creative and time-to market prowess of BDA, we open doors with major strategist across enterprise and med-cap brands that bring long-term strategic value to their doorstep, while allowing student-athletes and institutions the opportunity to focus on what they do…lead, love, and play their sports!!!
Built for Growth — Not Just the Deal
We find and even collaborate with brand endorsement programs that actually mean something. Not one-off posts. Not quick wins with long-term consequences. We focus on aligned partnerships that elevate both the athlete and the brand—protecting credibility while creating measurable value.
Our approach blends strategy, creativity, and stewardship to ensure every opportunity supports long-term growth, reputation, and career momentum.
Unique Brand Programs
We don’t chase logos—we build authentic brand relationships.
Each brand program is custom-designed around the athlete’s identity, values, audience, and future goals. That means smarter partnerships, stronger storytelling, and sustainable income that grows alongside the athlete’s platform.
- Brand alignment & vetting
- Deal evaluations with long-term value in mind
- Multi-campaign partnerships over one-off activations
- Audience-first strategy that protects trust
Powerful Creative Assets That Actually Convert
Visibility matters—but how you show up matters more. Influence beyond a logo, name, and contract. Influence with the spirit of who you are!
We produce high-impact creative assets that help athletes and artists stand out while staying true to who they are. From campaign visuals to digital content and press-ready materials, everything is built to elevate perception and performance.
- Localized and national brand programs
- Community>School>Team/Athlete::First Philosophy
- Visual branding & digital content
- Shared-Revenue Programs
- Campaign creative for endorsements & launches
- Social, web, and media-ready assets
- Story-driven creative that builds connection
Player Growth Stewardship
We see representation as stewardship—not management.
Our role is to help athletes grow responsibly across their entire journey, from early opportunities to post-career pathways. That means guidance, education, and strategy—not pressure to monetize every moment.
- Spirit of integrity and transparency for all!
- Meaningful guidance and knowledge transfer to stand with clients through the good and the bad.
- Long-term strategic planning
- Career-long growth planning
- Community Awareness and NIL programs that contribute at the local level.
- Brand, audience, and reputation development
- Education around NIL decisions and trade-offs
- Long-term positioning beyond college athletics
Ethics, Compliance, and Doing It the Right Way
Trust is the foundation of everything we do.
We operate with a compliance-first mindset, ensuring all partnerships, creative campaigns, and endorsements meet NIL regulations, institutional standards, and ethical best practices. Our clients never have to wonder if an opportunity is “worth the risk.”
- NIL compliance guidance
- Transparent deal structures
- Ethical brand alignment standards
- Athlete-first decision making
- Legal support
Serving Growth — Not Just Gain
We believe growth without integrity isn’t growth at all.
Every recommendation we make is filtered through one question: Does this help the athlete build something lasting? If the answer is no, we don’t pursue it—no matter how tempting the short-term payoff may be.
Creative Publicity Services for Entertainment and Music & Cross-functional Programs
Beyond athletics, we provide creative development and publicity services for artists, entertainers, and creators navigating brand partnerships, audience growth, and media visibility.
- Creative direction & brand identity
- Publicity-ready content and campaigns
- Digital presence and audience strategy
- Brand partnerships for music and entertainment talent
- LIVE media events
- Music Industry Knowledge Base
- Earned media opportunties
