If you’re a small business in Daytona Beach, you might think that television advertising is out of reach. High production costs, long lead times, and the complexity of live shoots can make traditional commercials seem like something only big brands can afford. But there’s a powerful alternative gaining traction—and it’s…

In today’s digital-first world, service companies face more choices—and challenges—than ever when deciding where to spend their ad dollars. While social media platforms may seem convenient, they rarely deliver the brand credibility or strategic reach needed to drive serious growth.Enter programmatic Connected TV (CTV) advertising: a modern, data-driven way to…