The Rise of the “Side-by-Side” Comparison In today’s competitive marketing environment, businesses are constantly evaluating how to get the most value from their advertising dollars. The “side-by-side” approach—comparing different advertising channels head-to-head—is one of the most effective ways to make informed marketing decisions. By looking at performance metrics such as…

In today’s fast-changing media world, business owners in Daytona Beach, Volusia and Flagler Counties, and across Central Florida are asking the right question: Where should I advertise to get the biggest return on investment? The answer? A smart combination of linear TV and Connected TV (CTV)—and we’re going to show…