In today’s fast-changing media world, business owners in Daytona Beach, Volusia and Flagler Counties, and across Central Florida are asking the right question: Where should I advertise to get the biggest return on investment?

The answer? A smart combination of linear TV and Connected TV (CTV)—and we’re going to show you how it works, why it matters, and how you can do it without blowing your budget.

Why Linear TV Still Matters

While some may call it “old school,” linear television—traditional broadcast or cable TV—still delivers massive reach, especially in local markets like Daytona Beach and Palm Coast. Here’s why it works:

• Broad local reach: Linear TV reaches thousands of viewers in their homes daily across Volusia and Flagler counties.
• Trusted content: Local news, weather, and sports still dominate viewership.
• Brand credibility: Being seen on TV adds legitimacy to your brand.

Why CTV Is the Future (And Present)

Connected TV (CTV) refers to ads served on streaming platforms through smart TVs, Roku, Fire Stick, Apple TV, and more. With streaming use skyrocketing, CTV is now essential for any serious advertising strategy in Central Florida.

Benefits of CTV include:

• Precision targeting: Target by interests, zip codes, behaviors, and more.
• Cost efficiency: No wasted impressions—you only pay when your ad is viewed.
• Performance tracking: Real-time metrics and reporting so you know what’s working.

Combine the Two for Maximum Impact

Here’s where the magic happens: pairing linear and CTV advertising can dramatically increase your brand’s visibility while staying cost-efficient. Together, they help you:

• Reach every generation: Boomers may favor traditional TV, while Millennials and Gen Z are streaming.
• Boost brand recall: Repeated exposure across platforms drives recognition and response.
• Own your local market: Lock in share-of-voice in key cities like Daytona Beach, Ormond Beach, and Palm Coast.

How to Save Money Without Losing Results

Advertising doesn’t have to break the bank. Here are tips for maximizing your ad budget in Daytona Beach and surrounding areas:

• Geo-targeting: Focus your spend on the zip codes that matter most—whether you’re targeting beachgoers in Daytona or families in DeLand.
• Dayparting: Choose the best times for your audience—early news, prime time, or late night.
• Use bundled buys: Work with local media partners to get packages that include both linear and CTV inventory at reduced rates.
• Track and optimize: Watch performance closely and tweak your message, targeting, or platform for better ROI.

Ready to Grow Your Brand in Central Florida?

Whether you’re a local business in Volusia County, expanding your reach in Flagler County, or trying to dominate digital marketing in Daytona Beach, combining linear and CTV advertising is a smart, powerful move.

Contact us to learn more.